Pfizer - Marketing Case Study

Objective The objective of this portfolio is to analyze whether Pfizer Inc. is a market leader of producing ethical reapings in the pharmaceutical industry in Hong Kong. To secure this objective, Pfizer inescapably to enlarge and rectify their marketing communications, (such as, adjust their promotional tools, discern their products...etc). Introduction Pfizer Inc. is accomplished since 1849 by Charles Pfizer and Charles Earhart and up bank straight off, it has 150 countries apply their pharmaceutical products. The headquarters is locate in New York, NY(USA) and the question & development localisation in England, Japan, France and USA respectively. 120,000 employees in piece-wide. Stock exchange listings at the New York Stock step in (PFE), London (PFZ) Euronext and Swiss. In 2002, the revenues is up to USD$32.4 billions. Pfizer operations are established in Belgium, Brazil, Canada, Cuba, England, Mexico, Panama, and Puerto Rico. The transformation of the ir pharmaceutical products is large which covers cardiovascular diseases, of import nervous carcass diseases, genito-urinary system diseases, upper and lower respiratory system diseases.......etc. Hank McKinnell, Ph.D., Pfizers professorship of the Board and Chief Executive ships officer leading a pharmaceutical order with $32.4 Billion revenues in 2002 and the Resources & cultivation bud receive in 2003 is $7.1 Billion. Pfizer Inc. started from a exquisite chemical company since 1849, then up till now with 120,000 employees in worldwide.

jointure and acquisition allowed for rapid growth and external expansion as more than 150 countries use their product brought into Hanks vi sion. Pfizer Inc., discovers, develops, man! ufacturers, and markets leading prescription drug medicine for humans and animals and many of the worlds known consumer brands. Our innovative, value-added products improve the whole tone of life of people around the world and help them lie with longer, wellnessier, and more productive lives. The company has troika business segments: health care, animal health and consumer health care. According to the... If you necessitate to get a full essay, order it on our website: OrderEssay.net

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