Comp-Data Case Study

straits 1 - How do you address the problem at dig? Our group identified the main argonas of concern for Comp-Data as such(prenominal):         DISTRIBUTION         CONSIDERATION OF COMPETITORS STRATEGIES         PROMOTION AT THE POINT OF barter         RELATIONSHIPS BETWEEN marketer AND DEALER, AND DEALER AND CONSUMER         HIGH INVENTORY CARRYING be         MARKET EXPOSURE         FORECASTING CONSUMER involve AND WANTS         PRICE after accurate analysis of all of these concerns, it is our feeling that we jackpot direct the best course of action for Comp-Data to utilize in the dissipate of their new microcomputers. Question 2 - Whose position do you substitute? why? We identified mostly with the complications raised by Joe DiMaio in that our selling strategy has to place us over and higher up our competitors in our customers view. That being said , it would be difficult to achieve such a status if the leading retailers are using this selfsame(prenominal) miniscule retailer approach. This is a new product for us; the bloodline carrying costs associated with it are high, and as such we definitely sine qua non to focus our product into a retailer that can make it us the exposure we need in regularise to contend with the leading names.

We did not necessarily agree with Ed McHughs printing in relation to consumer confidence being united to the small electronic stores, mainly because todays consumers are pull up stakesing to secure computers closely anywhere, as long as the price and warranties jar against their expectati ons. We screw the need for consumer confid! ence, yet believe we will be able to achieve it using a bigger retailer. Question 3 - What are your recommendations? Why do you feel they will be more successful? We believe that a humongous retail distribution will be the most high-octane and effective in moving our computers from warehousing to point of sale. At a larger retailer, the product... If you want to get a integral essay, order it on our website: OrderEssay.net

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