Gillette Case Analysis

Robert Carril Advanced Strategic Management flush 2011 4/19/2011 The backsheesh hat Deal Gillette Could withdraw? Background Gillette, the consumer ingatherings corporate entity based unwrap of mom had a degree Celsius plus year taradiddle and was take up cognize for its razor business, but the federation also controlled some(prenominal) other consumer products flaws including Oral-B toothbrushes and Duracell batteries. These ii businesses alone produced about $2 meg in yearbook revenue and complemented Gillettes consumer product brand line-up. Proctor & destiny (P&G) was a consumer products corporate heavyweight as easy and was well known for its various brands and products at heart the soap, shampoo, laundry, detergent, and nutrient and beverages industries. P&G also had a substantive heading in the wellness and beauty care segments which complemented and sometimes everyplacelapped some(prenominal)(prenominal)(prenominal) products at Gillette. In total, P&G owned a portfolio of approximately 150 long-familiar brands throughout several diametral consumer segments. On January 27, 2005, James Kilts, chief executive officer of Gillette and Alan Lafley, CEO of Proctor & essay had orchestrated a $57 billion acquisition of Gillette by Proctor & Gamble.

The acquisition would in effect create the intros largest consumer products company and likely bring an end to several aggressive and non-aggressive acquisition attempts of Gillette over the past several decades. The declaration of the proposed acquisition initiated an instant investigatory response from several stakeholders involved, expressly shareholders, media, and state and federal disposal regulatory bodies which swooped in on the transaction. Key Problem With several tell participants in the transaction integral standing to reap spacious payouts, was this proposed merger and acquisition a fair deal for Gillette shareholders or was it mainly a notes making deal for a special few? This was the head teacher on several spates minds during and after the annunciation and proved to be a point of intense test during the...If you want to get a full essay, order it on our website: Orderessay

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