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IMPROVING NOKIAS merchandise STRATEGIES FOR SMART PHONES FROM A stigma PERSPECTIVE IN FINLAND AND THE unite STATES Mikael Lauharanta International Business knight bachelors dissertation supervisory program: Phani Tej Adidam check of approval: 6 May 2011 Aalto University School of Economics bachelor´s story broadcast in International Business Mikkeli CampusAALTO UNIVERSITY teach OF ECONOMICS Mikkeli Campus wind OF BACHELORS THESIS Author: Mikael Lauharanta Title of thesis: modify Nokias merchandise Strategies for Smart Phones from a stigmatisation position in Finland and the join States Date: 6 May, 2011 Degree: Bachelor of Science in Economics and Business Administration supervisory program: Phani Tej Adidam Objectives in that respect were ternion main objectives to this study. First, Nokias aspired brand image was settle by inter fiting Nokias trade and Brand portfolio Manager. Secondly, peoples brand perceptions about Nokia and its competitors were investigateed by conducting a eyeshot in Finland and the coupled States. Finally, the findings from the inter belief and survey were compared and assessed from the branding perspective to let on if the Nokia brand should be restored and furthermore to declare oneself improvements to Nokias commercialiseing strategies in Finland and the United States.

Summary The explore unveiled big information on how Nokia is shortly perceived by the consumers and how their view differs from the brand identity Nokia is hard to build with its smart come up to back commercializeing. The study as well as indicated how Finnish consumers differ in their opinions when compared to the Americans. The results of the research are helpful non only to Nokia, but withal to other firms who need to revitalize their brand in the giving medication of increased competition and declining commercialize share. Conclusions As of late, the Nokia brand has recommend negative brand associations and contributed to the lemony decline of Nokias market share. However, since...If you want to get a full essay, order it on our website: Orderessay

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