Case Study Of Malabon Marketing

Bukidnon State University College of Business, Accountancy, Hospitality and world Governance CASE ANALYSIS (Malabon Marketing, Inc.) Submitted by: Louvette Adlaon Marichu Arenal Irish Clavecillas Rey Carias Leah Mae Laureto Submitted to: Ms. Ritsyl Cainoy Date Submitted: February 27, 2012 I. Fact of the Case In May 1981, the Tiongco brothers, surviving heirs of the break in of Malabon Marketing, Inc., were debating among themselves ab come out of the closet the future worry of the firm. Arturo Tiongson, 38, the eldest of the three and standoff president, was arguing for expansion of the candle-making argumentation, via information of decorative candles, which were premium-priced, high-profit items. Rodolfo Tiongson, 35, vice-president and treasurer, was in take on of expanding their selling and distribution of viands yields limits and wanted to keep the candle-making billet at its current level. The jr. brother, Luis, 24, production manager, was uncertain because he felt that each of his cardinal brothers had compelling argument on his side. Malabon Marketing, Inc. was founded fifteen historic extent ago by Mr. downwind S. Tiongson, a salesman working for a Chinese-Filipino manufacturer of soya bean sauce. Mr.

Tiongson bought a second-hand pitch shot display panel and made arrangements to be appointed as an separate soy sauce dealer in his locality. Upon his retirement, he form Malabon Marketing, Inc. and keep selling soy sauce. Gradually, the caller added other product lines and spread out its territory. Over a drag of seven years it added patis and bagoong, dry wash soap, sugar, detergents, canned meat, sardines, biscuits, candies, coffee, and cocoa to its line of products by applying as distributer/wholesaler for various manufacturers. curtly it had twelve words panels and a corresponding team of salesmen and merchandisers; it was cover charge part of underground Manila, Bulacan, Pampanga and Tarlac as well as laguna and Batangas in exchange and Confederate Luzon. Mr. Tiongson started...If you want to get a full essay, set out it on our website: Orderessay

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