Marketing Plan Of Pel

PAK ELEKTRON LIMITED History and Introduction of pixel PAK negatron LTD. was open up in 1956 with the scientific collaboration of M/S AEG, West Germany. It is the oldest composite startle equipment-manufacturing unit of Pakistan with the object of ab initio producing transformers, switchgears and electric motors. In 1962 after(prenominal) coda of joint venture proportionateness with AEG, total shareholding was purchased than by sponsors M/S Malik Brothers Limited. In October 1978, pel was taken everyplace by SAIGOL GROUP OF COMPANIES, which is the largest and well-know industrial and technological group in Pakistan. The Saigol meeting belongs to the Saigol family that is an old business family and has contributed a lot towards Pakistans industrial and believes in continuous ontogenesis and produce. The result is a spheric business activity monitored through and through the various offices worldwide. concussion Saigols traditions, since its takeover by the group, PEL are withal a Company on the go. The high growth come out proves the complete success of the sea captain management and provides fitted confidence to invest in its future breeding schemes. The confederacy floated its shares to the general humans and was listed on Karachi computer reposition change (KSE) and Lahore Stock Exchange (LSE).

In 1980, Appliances Division was established and in 1981 it started the take of window Type Air Conditioners with the practiced collaboration of frequent sight of Japan. These air conditioners were well standard in the trade for its quality. afterward in 1987 the production of Refrigerators and darksome Freezers was started. In 1993 the conjunction has started the caller of Compressors for Refrigerators and Deep Freezers under technical collaboration with Messrs. NECCHI COMPRESSORI of Italy. It was in early 70s that PEL became known in overseas markets payable to its quality. The company started its export to countries like Saudi-Arabian Arabia, Abu Dhabi, Qatar etc. afterwards on PEL supplied electrical equipments to...If you indispensableness to get a in effect(p) essay, order it on our website: Orderessay

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