Marketing Week2

NameInstructorCourseDateMemoDate : 26th October , 2007To : Trump , CEOFrom : intragroup Team , MarketingSubject : Proposal on how to get citizenry to scrutinise Trump casino s websiteFollowing the sanction that Trump casino s website is non visited by everybody , the dissemblenal squad has developed a scheduleme to convince the situation The proposal for the plan is as follows , examine and answer for an implementationProblemThe economy turn turn out has established sanctions on the hotel and cheer industry and exerts less smash on the industry change emergence of many casinos that be high tech and easy established than Trump forcing masses to opt for standalone casinos (Compudigm , 2006 The hotel industry and mucilage olibanum casinos is affected by tourists attending rates . numerous tourists arriving ar opting for raw hotels and guest hospitable standalone casinosCustomer kinship program available is non that friendly and olibanum non reliable . It is octogenarian and does non reinforcer parade of relevant node inter come asion info that depose suffice implement new technologies and methods that improve guest gain and rejoicing . It does non support storage of huge amounts of true(a) judgment of conviction data on customer fundamental interaction and merchandise impetus changes . It does not hold back heed systems to go data to benefactor management in making voice decisions concerning any essential improvements . In addition , the customer relationship program does not append for integrated casinos information company . Customers ar inclined to standalone casinos and not online casinos because they don t feel invio new-fashioned with their money impart with the internetPlan proposalCritical issue is on electronic securities industry place placeing and exercise of the 4S s in web marketing alternatively than 4P s of marketing theoriesScopeMarket analytic cerebration : the competition lies on the customer standalone ft and the overall touristry and frolic market . at that place are many casinos usable in the country and manoeuver in customer reach . soon trump casinos have big market cope with regard to standalone entertainment base but the online sport is not being used .

With an efficient online integration system temporal worker will be able to adapt to any changes in market trends in the upcomingPotential customers : the customers include home and opposed fun customers . Tourists constitute a large number of customers and their choose wheel within entertainment no just sport . up-to-the-minutely , there are standalone casinos in all hotels of trump and of late the management saw a need to provide an online shimmer to military service satisfy customer need wherever thy are . The priority should be lay on the base casinos and more than than affiliation to online gamingInternal analysis : the validation needs to commit enceinte finance and technological resources to the publicity , advertisement and improvement of the website . received transaction processes should be re-engineered to strike changing customer needs , and more put furiousness on satisfying customer values so that future customer needs and market trends can be easily implemented through internalization to the existing system . clear technology will help a lot in maintaining already acquired customers and will act as an advertisement beam of light to expand casino market base...If you want to get a full essay, order it on our website: Orderessay

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