Revision Units

|UNIT 3 | CONTENT: 1) MARKETING -Market look - ware exertion and repeat purchase -Product vivification cycle -Boston Matrix -Branding and specialization -Building a successful marketing mix 2) MEETING node NEEDS -Design and explore development -Manage stock and quality -Cost-effective operations and competitiveness -Effective customer Service -Meeting consumer protection laws 3) EFFECTIVE fiscal MANAGEMENT -How to improve cash flow -How to improve bring in -Break-even charts and break-even analysis -Financial growth 4) EFFECT PEOPLE MANAGEMENT -Organisational social organisation -Motivational theory -Communication -Remuneration 5) THE WIDER globe AFFECTING BUSINESS -Ethics in product line -Environmental issues -Economic issues affecting international trade -The impact of political sympathies and the EU 3.

1 Marketing Market research Market research is finding issue to the gameest degree your: Customers Competitors Market There are two types of market research: ancient research you channelise out yourself e.g. questionnaires Secondary research that has been carried out by soulfulness else and you use it to make decisions e.g. internet, newspapers You use your market research to induct a feel of what your customers want. For example; A survey shows that 76% of your target market want high definition TVs at low price s you would settle to achieve this by setti! ng the prices of your HD TVs reject than your competitors. Product running and repeat purchase: Most businesses urinate many products The regorge of products they sell is known as the crop MIX E.g Product life cycle: ALL products have a life-span/expectancy. Businesses normally use the product life cycle to expand this and establish out how well products have...If you want to get a estimable essay, order it on our website: OrderEssay.net

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