The Fashin Channel

THE FASHION CHANNEL TFC Current Situation TFC has been determineing the very(prenominal) simulate of scheduling since 1996 being the precisely 24/7 telecasting bloodline dedicated exclusively to fashion TFC is at once startle to recieve serious competition from competing networks in particular CNN and life-style channel Market studies show that TFC has achieved a 3.8/5 consumer stake small-arm Lifestyle and CNNs fashion segments have 4.5/5 and 4.3/5 respectively If things dont change TFC efficiency facet greater competition from other networks who will follow the shorten If bleak models for programming are not utilize on that point could be a 10% drop-off in CPM for 2007 This core $39,071,149 less net income than 2006 Base Scenario in that respect is no consonant change in programming pull through of Operations bell of programme Ad Sales Commissions merchandise & publicizing SGA Apart from the Advertising and marketing Campaign in that location are no portentous changes to the current model 10% projected fall in CPM transport value to $1.

80 The average Rating will remain 1% thence estimated 1,100,000 viewing audience from all HH No investment towards mod programming With this model there is a decrease in ad receipts Scenario 1 stooge Viewers: Fashionistas, Shoppers/Planners, Situationalists greet of Operations Cost of Programming Ad Sales Commissions Marketing & Advertising SGA through with(predicate) a serious of initiatives focused on Advertising, Marketing and programming the awareness of the Channel goes up to 20% Since there is no significant change in luff change there is a 10% drop in CPM to $1.80 Average viewers 1.2% o! f the total HH therefore 1,320,000 No supernumerary spend on programming With this model there is only a clear increase in ad revenue with greater spending and even though the net income is about higher, the profit coast is actually smaller than the 2006 model. Scenario 2 Target Viewers: Fashionistas Cost of Operations Cost of Programming Ad Sales Commissions...If you involve to get a full essay, social club it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay