Sharper Image Corp SWOT Analysis and Stock Evaluation

sharpy send off Corp thrum Analysis and Stock evaluation\n\nSHARPER IMAGE quite a little\n\nIntroduction sharp cypher Corporation is a San Francisco-based oddment retailing comp any. They ar cognise for their original, innovative, high-quality gizmos and gadgets that no one really needs, scarcely would like to have. They prove products in the categories of electronics, recreation, fitness, personal c be, field ware, travel, and toys. distinct pic sells products from leash bugs: sharp mountain range intent propriety products, private notice products, and branded products. The propriety products are researched and designed by busy bee Image. Private label products are produced by new(prenominal) manufactures, but features and functions are changed so they result be unique to sharpy Image. Branded products are characteristic products sold only in sharper Image stores.\n\nbusy bee Image was founded in 1977 and went mankind in 1987. It started as a mail-order c ompany, but later open(a) its first store in 1984. Sharper Image to a fault expanded to the net income commercialise by opening its internet site in 1999. It now has a sum thoroughgoing of 1,400 employees and about c stores throughout the United States (Sharper Image 2001).\n\nStrengths Diversity One of Sharper Images strongest strength is its diverse methods of selling their products. Sharper Image owns and operates 97 stores thought the United States. commonly located in malls, Sharper Image stores generates a pack of traffic, resulting in a pickle of business. Their stores are their largest source of income, history for roughly 60% of their total gross revenue. The famous Sharper Image Catalog is their next highest source of revenue, bringing in 20% of gross revenue. The catalog is sent monthly to over 7.9 trillion people. Their most recent sales channel is their Internet entanglement site, which opened in July of 1999. Their Internet revenues are increasing rapidly , they stir up 14% of total sales (SHRP Reports Increase 2001).\n\nSharper Image Propriety Products The base driver of Sharper Images sales is their Sharper Image tendency products such as the garret Breeze Air Purifier, their hands-free railcar Cell Phone System, and their CD Shower Companion (Materna 2000). These products are among their top sellers. A big(a) advantage of these products is that they are not sold in any other stores. So if customers neediness these items, they must order from Sharper Image. Sharper Image hopes that this volition bring in more(prenominal) customers who will buy other merchandise as well.\n\n fiscally Strong Financially, Sharper Image Corp. is doing very well. Sales from both channel are increasing....If you postulate to get a respectable essay, order it on our website:

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